Canada Bread launches Dempster's with life'sDHA
April 15, 2008
by Eric Schroeder
COLUMBIA, MD. — Canada Bread Company, Ltd. has introduced Dempster’s Smart 100% Whole Grain Wheat, a 100% whole grain product featuring life’sDHA, a patented, vegetarian form of DHA omega-3 manufactured by Martek Biosciences. The bread contains 13 essential nutrients and has 4 grams of fiber per two-slice serving.
"We’re proud to bring Canadian’s Dempster’s Smart 100% Whole Grain Wheat," said Andrew Pollock, vice-president of marketing for Canada Bread. "It is the only whole grain bread designed especially for kids, delivering both great taste and nutrition. It is also the first bread product in Canada to contain a vegetarian source of omega-3 DHA."
The bread will be sold under the Dempster’s brand in Ontario and Western Canada, under the POM brand in Quebec and under the Ben’s Bakery brand in Atlantic Canada.
In mid-March, Martek teamed up with Bimbo Bakeries to launch Oroweat 9 Grain Bread with life’sDHA.