Frito-Lay expands cracker options
April 08, 2008
by Allison Sebolt
PLANO, TEXAS — Frito-Lay has launched two new snacks, Lay’s Cracker Crisps and Cheetos Cracker Trax.
"With the launch of these two new products we bring well-known, well-loved brands to the cracker category," said Ann Mukherjee, group vice-president of marketing for Frito-Lay. "Not only are Lay’s Cracker Crisps and Cheetos Cracker Trax a nutritious snacking option, they bring taste innovation to this category."
Lay’s Cracker Crisp come in three flavor varieties — Delightfully Crispy Original, Smooth Cheddar and Zesty Herb & Parmesan. They are available nationwide in a 9½-oz. re-sealable package for $3.49. Cheetos Cracker Trax are shaped like paws and come in two flavors — Cheesy Cheddar and Spicy Cheddar — and are available nationwide in a 12-oz re-sealable package for $3.49. Both snacks are available in single-serve packages at 100 calories each.