Frito-Lay introduces low-sodium line
April 10, 2008
by FoodBusinessNews.net Staff
PLANO, TEXAS — Frito-Lay North America has introduced Pinch of Salt, a low-sodium line of the popular brands Lay’s potato chips, Tostitos tortilla chips, Fritos corn chips and Ruffles potato chips.
"The No. 1 request from our consumers is for low-sodium versions of the products they love most," said Jaya Kumar, chief marketing officer for Frito-Lay North America. "While consumers request low-sodium versions of their favorite products, they aren’t willing to compromise on taste. The Pinch of Salt line still gives consumers great-tasting snack ships they want but with less sodium than their original counterparts."
The Pinch of Salt line has 75 mg of sodium per 1-oz serving, which depending on the product is 30% to 50% less than the original. The line is available nationwide for $2.99 for 6.25- to 8-oz packages.