I.B.I.E. Committee selects Las Vegas for 2013 venue

by Eric Schroeder
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WASHINGTON — The Executive Committee of the International Baking Industry Exposition (I.B.I.E.) announced that the venue for the 2013 meeting will be Las Vegas. In mid-March, the Executive Committee asked past and prospective event participants to help decide the venue for 2013, and potentially beyond. As part of the initiative, the Executive Committee commissioned a survey to gage attitudes about past locations Orlando, Fla., and Las Vegas and to determine the majority preference for future shows.

The survey included a range of questions comparing Las Vegas to Orlando based on actual or perceived return on investment, the ability to meet business objectives, available networking opportunities and several other criteria. More than 1,500 completed surveys were analyzed.

"The feedback we received from this market research study, along with an in-depth financial analysis, qualitative research conducted by A.B.A., BEMA, Committee members and MDG (Marketing Design Group), and consideration for long-term strategic initiatives, all heavily influenced the Committee’s decision to hold I.B.I.E. 2013 in Las Vegas," said Rich Hoskins, chairman of the I.B.I.E. Committee and president of Colborne / Foodbotics. "It wasn’t without difficulty, however, that we came to this conclusion. We are coming off of an extremely successful show in Orlando — one that drew great international attendance and had a huge outpouring of support from many of our nation’s top bakers. We are fully committed to enhancing the I.B.I.E. experience and our goal is that, regardless of location, we become even more successful at uniting our industry and facilitating long-term good health and growth for the baking business."

According to the I.B.I.E. Committee, one of the complaints with the Orlando site was that as a family-oriented destination it was not as effective for conducting business as other locations.

The I.B.I.E. was held in Las Vegas from 1981 to 2004 before shifting to Orlando in 2007 in an attempt to reach new geographic segments, including East coast and Latin American participants. The committee decided prior to the 2007 event to rotate back to Las Vegas in 2010.

The I.B.I.E. said the possibilities for future locations in 2016 and beyond remain open.

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