Power Bar adds smoothie bar to line
April 04, 2008
by Keith Nunes
GLENDALE, CALIF. -- Power Bar, a Nestle USA brand, has introduced the Energize Fruit Smoothie bar to its line of products targeting the health and nutrition category. The Smoothie bar is available in three flavors, Berry Blast, Creamy Citrus and Tangy Tropical Fruit.
Power Bar is marketing the new product as an energy source and an alternative to a pre-workout meal. Available nationwide, the Energize Fruit Smoothie bar has a suggested retail price of $1.59.