Probiotic strain supplier signs deal with Kraft Foods

by Jeff Gelski
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Probi, Lund, Sweden, will supply probiotic ingredients for Kraft Foods Inc., Northfield, Ill., and its line of LiveActive foods and beverages for digestive health under a license and supply agreement signed April 14.

"We expect the agreement with Kraft to result in a commercial product on the U.S. market within a few weeks, and further news will follow in the near future about this launch," said Michael Oredsson, chief executive officer of Probi, a company that supplies companies that offer functional foods, dietary supplements and clinical nutrition.

"Digestive health is important to many Americans, and Kraft is committed to offering a variety of delicious foods with a digestive health benefit," said Amy Wagner, senior marketing director for LiveActive. "We’re looking forward to working with Probi to develop innovative products to meet this consumer interest."

A biotech company, Probi was founded in 1991 as the result of a research project at the University of Lund. Probi has patented bacteria strains with documented health effects.

In December of 2006, Probi and Danone signed a licensing agreement. In September of 2007, Probi signed a license agreement with NextFoods, an organic fruit juice company based in Boulder, Colo.

Kraft launched its LiveActive line last year.

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