Sara Lee introduces Good Origin coffee in U.S.
April 15, 2008
by FoodBusinessNews.net Staff
DOWNERS GROVE, ILL. — Sara Lee Foodservice has introduced Good Origin sustainable coffee in the United States.
"The introduction of Good Origin builds on our winning European formula and helps us incorporate sustainability as a part of a viable business strategy for coffee producers," said Mike DePriest, senior brand manager. "Taking a comprehensive approach to sustainability through our partnership with UTZ Certified Good Inside makes good business sense for both our customers and our company. It provides consumers with great-tasting coffee that they know has been produced responsibly — by balancing people, planet and profit."
Sara Lee is the world’s largest buyer of UTZ Certified Good Inside sustainable coffee, and in the last four years the company has made an eight-fold increase in sustainable coffee volumes.
Sara Lee previously introduced its Good Origin brand in countries such as the Netherlands, the United Kingdom and Denmark.