U.L. introduces new bottled water certification system
April 09, 2008
by FoodBusinessNews.net Staff
NORTHBROOK, ILL. — Underwriters Laboratories, Inc. has introduced a new certification program for bottled water that will allow consumers to choose brands validated by U.L. to meet regulatory requirements for quality and safety.
"The introduction of this new mark for bottled water is a natural extension of U.L.’s commitment to public safety," said Jeff Smith, general manager of U.L. global water business. "Consumers can feel confident that when they see the U.L. Certified Water Quality Mark on bottled water that the global leader in product safety certification with more than 100 years of service has independently tested the safety and quality of the water."
In addition to ensuring the product meets standards developed by the Food and Drug Administration and the International Bottled Water Association, the mark also will allow producers of bottled water to differentiate and communicate commitment to quality and safety.
Last summer, U.L. did a study to determine the value of the mark with consumers. The study found consumers displayed significant preference for bottled water brands with the mark and many consumers would switch brands or pay more for the benefits of the mark.
"High consumer preference toward the U.L. mark demonstrates the public’s desire for independent verification that bottled water meets all federal regulations for quality and safety," said Ann Marie Gebhart, U.L. water program director. "The U.L. mark is one of the most widely recognized and trusted safety symbols in the world. Bottled water manufacturers who partner with U.L. can now very effectively communicate their commitment to the quality and safety of their products."