McDonald's reports comparable sales growth
May 08, 2008
by FoodBusinessNews.net Staff
OAK BROOK, ILL. — McDonald’s Corp. announced its global comparable sales rose 5% in April and 6.8% year to date. The company said system-wide sales for restaurants worldwide increased 13.7% in April, or 6.5% in constant currencies.
"We’re listening to our customers and giving them what they expect from McDonald’s — menu variety, enhanced convenience and everyday value," said Jim Skinner, chief executive officer. "This ongoing customer focus and execution through our Plan to Win is driving the sustained momentum of our global business."
The company said comparable sales in the United States rose 2% for April, citing new products, its breakfast menu and customers attracted by value for the increase.
In April, European comparable sales rose 6.3%. Countries leading the increase were France, the United Kingdom, Russia and Germany. McDonald’s said the launch of a premium beef burger in France and Germany fueled the increase, as did a Monopoly promotion in the United Kingdom.
During the same month, the company also saw a 7.8% increase in its Asian/Pacific, Middle Eastern and African markets, which it attributed to strong comparable sales growth in Australia and China. Attention to local menus and extended store hours contributed to the increase, the company said.