McDonald's set to serve chicken for breakfast
May 06, 2008
by Bryan Salvage
On May 15 McDonald’s will offer its new Southern Style Chicken Biscuit and Sandwich during a nationwide sampling event at its 14,000 U.S. restaurants. Customers may try the Southern Style Chicken Biscuit from 7 a.m. to 10:30 a.m., or a Southern Style Chicken Sandwich beginning after breakfast hours until 7 p.m., with the purchase of any medium or large beverage at participating restaurants while supplies last.
McDonald’s will become the largest national restaurant chain to serve chicken at breakfast.
"Chicken continues to be one of the fastest-growing sources of protein among consumers," said George Watts, president of the National Chicken Council.
Two-million Southern Style Chicken Biscuits and six-million Southern Style Chicken Sandwiches will be given away nationwide, said Neil Golden, senior vice-president and chief marketing officer for McDonald’s USA.
The Southern Style Chicken Biscuit is McDonald's first chicken-for-breakfast menu offering. The two new Southern Style Chicken menu items feature an all-white meat chicken breast patty on either a new biscuit for breakfast or a steamed bun topped with two pickles for lunch and dinner. McDonald’s uses all-white meat from boneless, skinless white chicken breast filets that contain no fillers or artificial flavorings.