Flowers announces flurry of personnel moves

by Eric Schroeder
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THOMASVILLE, GA. — Flowers Foods, Inc. recently announced several personnel changes undertaken as part of the company’s business realignment detailed in May.

Bob Hysell has been named senior vice-president of food service and cake businesses. Mr. Hysell joined Flowers in 2001 as vice-president of sales for the company’s frozen pie business. In 2002, he was named senior vice-president of Flowers’ food service division, and was later promoted to executive vice-president of Flowers Foods’ Specialty Group in 2005. Prior to joining Flowers he spent more than 20 years in food service sales for a national food company.

Tony Crook has been named president of Flowers cake, with responsibility for national cake sales and oversight of the company’s four cake bakeries in Cleveland and Crossville, Tenn.; London, Ky.; and Winston-Salem, N.C.

Mr. Crook joined Flowers in 1972 as a route sales person in Atlanta. Since that time, he has held various sales management positions within Flowers’ Specialty Group, including vice-president of national retail sales and president of snack sales. He joined the company’s deli/bakery and food service group in 2003, taking on the titles of vice-president of deli/bakery and food service. In 2007, he was named senior vice-president of snack cakes.

Richard Holder, formerly president of Flowers Baking Company of Bradenton (Fla.) since 2005, was named president of Flowers food service. In his new position, Mr. Holder will be responsible for all food service sales and for the operation of the four Flowers bakeries that produce items primarily for food service customers. These bakeries are located in Montgomery, Ala.; Suwanee and Tucker, Ga.; and Texarkana, Ark.

Mr. Holder joined Flowers in 1979 as a salesperson for the company’s Thomasville bakery. He later went on to hold such positions as vice-president of sales and executive vice-president. In 2001, he was promoted to president of Flowers bakery in Norfolk, Va.

Succeeding Mr. Holder as president of Flowers Baking Company of Bradenton is Michael K. McCall. Mr. McCall, who previously was vice-president of sales, joined Flowers in 1983 as a routes sales person in Daytona Beach, Fla. Since then, he has held a number of sales positions within the company, including district manager and sales manager. He was named director of sales in Columbia, S.C., in 1996 and vice-president of the Bradenton bakery in 2000.

Robert B. Watkins has been named president of Flowers Baking Company of West Virginia in Bluefield. Mr. Watkins, who previously was vice-president of sales for Flowers’ Batesville, Ark., bakery, replaces John K. Schwarz, who was named vice-president of marketing for the Cincinnati and Lexington and Louisville, Ky., areas.

Mr. Watkins joined Flowers in 1992 as a sales manager for Flowers’ Tyler, Texas, bakery. He later worked as a director of sales and vice-president of sales for Flowers’ bakeries in Texas and Arkansas.

David H. Hahn joined Flowers Foods in the newly created position of vice-president of R.&D. and product innovation. A cereal chemist, Mr. Hahn most recently was director of research and technical services for nearly 10 years with New World Pasta Co. Prior to working at New World Pasta, Mr. Hahn was with the Hershey Foods Corp. and its pasta and grocery group for 15 years.

Flowers also announced the appointment of three to senior vice-president positions.

Karyl H. Lauder was named senior vice-president and chief accounting officer. In her new position, Mr. Lauder will be a key adviser to Flowers Foods’ senior management and develop and direct the company’s accounting policies and procedures.

Ms. Lauder joined Flowers in 1978 and has worked as a controller at numerous Flowers bakeries. In 2003, she was named vice-president and operations controller for Flowers Foods, and in 2007 was promoted to vice-president and chief accounting officer.

Vyto Razminas has been promoted to senior vice-president and chief information officer. Mr. Razminas will direct the company’s internal and external information systems and play a key role in enhancing business and information processes between Flowers’ subsidiaries, distribution network and food service and retail customers.

Mr. Razminas joined Flowers in 1998 as chief information officer, and was promoted to vice-president of business and information systems in 2002.

Donald Thriffley has been named senior vice-president of human resources. Mr. Thriffley joined Flowers in 1977 as personnel and office manager at the company’s New Orleans bakery. In 1989, he was promoted to human resources specialist at Flowers’ corporate office and was named director of human resources for Flowers Bakeries in 1997. In 2002, he was promoted to vice-president of human resources for Flowers Foods.

H. Mark Courtney was named senior vice-president of sales. Mr. Courtney previously was executive vice-president of snacks for Flowers’ Specialty Group.

Mr. Courtney joined Flowers in 1983 and has held numerous sales and marketing positions during his career, including most recently as executive vice-president of Flowers Foods Specialty Group’s snack business.

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