Frito-Lay introduces TrueNorth nut snacks

by Staff
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PLANO, TEXAS — Frito-Lay has launched a line of natural nut snacks called TrueNorth.

"While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring," said Regan Ebert, vice-president and general manager of Frito-Lay North America. "TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker."

TrueNorth is available in three different varieties — TrueNorth Nut Clusters in peanut, toasted almond or pecan-almond-peanut, TrueNorth Nut Crisps in roasted peanuts, toasted almonds or pistachios, and TrueNorth Nut Crunches in honey wheat peanut and toasted sesame peanut. The product has 5 grams of protein for every 1-oz serving.

The nut snacks are now available nationwide for $3.29 a bag. Some bags vary in size and pricing depending on the product, and club stores will carry a 24-oz bag for $7.88.

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