Kellogg expands All-Bran product line
June 24, 2008
by Allison Sebolt
BATTLE CREEK, MICH. — The Kellogg Co. is introducing All-Bran Fiber Drink Mix and All-Bran Fiber Bars with each product having 10 grams of fiber per serving.
"While new All-Bran Fiber Bars and Drink Mixes certainly taste great, we’re excited because they offer a substantial amount of fiber per serving — fiber that many consumers aren’t getting enough of," said Dr. Jennifer Garrett, director of nutrition marketing for Kellogg.
The Drink Mix is available in pink lemonade and iced tea flavors. The product comes in 20-calorie packets that may be added to a 16.9- or 20-oz bottle or glass.
The Fiber Bars are available in Apple Cinnamon Streusel and Strawberry Drizzle flavors and are made from wheat bran and whole grain rolled oats. They are 120 to 130 calories each.