Honest Tea expands Fair Trade products
July 25, 2008
by FoodBusinessNews.net Staff
BETHESDA, MD. — Honest Tea has announced two of its varieties, Lemon Black Tea and Peach White Tea, will contain Fair Trade Certified tea leaves. In addition, the tea maker said it is entering into an agreement with Coca-Cola Enterprises to begin distribution Honest Tea and Honest Ade in certain pilot markets in the western United States beginning in late September.
"By converting these teas to Fair Trade Certified at the same time that we are launching with Coca-Cola Enterprises, Honest Tea is making an important statement about the way we intend to continue to build our brand and our mission," said Seth Goldman, president and chief executive officer of Honest Tea. "Our partnership with C.C.E. will give Fair Trade Certified tea an unprecedented reach and scale and help us make a material difference in our supplier communities."
Honest Tea was the first company to introduce an organic bottled tea in 1999 and the first to produce a Fair Trade Certified bottled tea in 2003.
The C.C.E. markets that will first have distribution rights for Honest Tea and Honest Ade include northern California, California, Arizona, Las Vegas, Washington and Oregon.
"Honest Tea is a leader in the rapidly-growing organic beverage business, and C.C.E.’s world-class distribution system can help bring these brands to more consumers in the western United States," said Terry Fitch, vice-president and general manger of C.C.E. West Business Unit. "In addition to further strengthening our tea portfolio, Honest Tea embodies socially responsible business practices that fit very well within our increasing focus on corporate responsibility and sustainability."