Sara Lee introduces sandwich dressings
July 31, 2008
by FoodBusinessNews.net Staff
DOWNERS GROVE, ILL. — Sara Lee has introduced Sara Lee Fresh Ideas Sandwich Dressings. The sandwich dressings are available in six flavors: sweet honey mustard, creamy ranch, savory horseradish with garlic, smokey bacon, zesty pepper trio mustard and sub sandwich oil.
According to Sara Lee, the products will provide an addition to a sandwich as a specialty sauce that is portable and may be put on the sandwich right before eating so as to prevent soggy bread.
"Sara Lee Deli is continuously providing consumers with innovative products and meal solution ideas showing how easy it is to bring meal preparation back home," said Jonathan Drake, vice-president of Sara Lee Deli. "The dressings offer the restaurant-style taste people prefer without the added expense of busing and eating out. If someone is on the run, the small packaging makes it easy to transport and can be spread on a homemade sandwich right before eating to preserve freshness and prevent a soggy sandwich."
The dressings come in 4-oz cartons with eight single flavor packs per carton for a suggested retail price of $1.99.