Beraud named to new post of c.m.o. at PepsiCo
December 03, 2008
by FoodBusinessNews.net Staff
PURCHASE, N.Y. — Jill Beraud has joined PepsiCo, Inc. in the newly created position of chief marketing officer. Ms. Beraud, who spent the past 13 years at Limited Brands where she most recently was c.m.o. of Victoria’s Secret, will report to Indra Nooyi, PepsiCo chairman and chief executive officer.
In her new position, Ms. Beraud will be responsible for developing global marketing strategies for PepsiCo’s portfolio of brands to drive long-term growth and innovation, including uncovering consumer insights; providing leadership in determining the style and functionality of packaging based on consumer needs; further developing the capabilities of PepsiCo’s marketing organization; coordinating marketing efforts across agencies; and working closely with functional leads in research and development, finance, sales, operations and the company’s business sectors.
Prior to her role as c.m.o. of Victoria’s Secret, Ms. Beraud was executive vice-president and chief operating officer of marketing for Limited Brands’ portfolio, including Bath & Body Works, C.O. Bigelow, Henri Bendel, Express, Limited Stores and Victoria’s Secret. Earlier, she worked in licensed products, advertising, and management and consulting. She also spent five years in brand management at Procter & Gamble early in her career.
She received a bachelor’s of science degree at Boston University and a master’s degree in business administration, marketing and strategic planning at the Wharton School of the University of Pennsylvania.