G.M.A. recognizes Kettle Foods
August 05, 2008
by FoodBusinessNews.net Staff
WASHINGTON — The Grocery Manufacturers Association, along with members of its Associate Member Council, have awarded Kettle Foods, Inc. the 2008 CPG Award for Innovation and Creativity.
Kettle Foods won the award for the division of companies with total sales below $1 billion, and the company was specifically recognized for its "People’s Choice" campaign through which consumers can purchase and vote on-line for new chip flavors they want Kettle Brand to introduce. The effort has yielded 11,000 new business leads, more than 7,000 new flavor suggestions and 75,000 unique web site visits.
"The ‘People’s Choice’ promotion taught us that it is essential to be authentic to your brand," said Michelle Peterman, vice-president of marketing for Kettle Foods. "Kettle Foods is a smaller company with a beloved brand. We capitalized on those qualities, which ultimately allowed us to fill a gap in our product offering, generate valuable earned media and foster significant brand engagement. We are honored G.M.A. has chosen to recognize our success."