Kashi introduces Whole Grain Pilaf sides
August 04, 2008
by FoodBusinessNews.net Staff
LA JOLLA, CALIF. — Kashi Co. has launched heat-and-serve Kashi Seven Whole Grain Pilaf sides.
The products are based on Kashi’s first product, Kashi Pilaf – Seven Whole Grains & Sesame, but instead of taking more than 30 minutes to prepare, the new microwavable products are done in about 60 seconds.
"Kashi’s goal is to make it simple and delicious for people to enjoy foods that provide positive nutrition with a great tasting, whole grain eating experience," said Sarah Lowrey Ceccarelli, brand manager and nutritionist for Kashi. "We understand that people may find it difficult to incorporate whole grains into their busy days, so we made our new Kashi Seven Whole Grain Pilaf sides quick and easy to prepare. With even the most hectic of lifestyles, spicing up a lunch or dinner with all-natural whole grains is only seconds away."
The sides are available in three flavors — original, Moroccan Curry and Fiery Fiesta — and are available nationwide.