Papa John's unveils pizza, Denver crop circle
August 08, 2008
by Eric Schroeder
DENVER — In an eye-catching partnership with the grain-based foods industry, Papa Johns on Aug. 7 introduced its new whole grains pizza crust by unveiling a crop circle shaped like a pepperoni pizza sitting within a pizza box. The six-acre crop circle was crafted in a Commerce City, Colo., wheat field located one mile from Denver International Airport. The project was a partnership between Papa John’s, the Colorado Wheat Commission, the National Association of Wheat Growers, the Wheat Foods Council and ConAgra Mills. ConAgra is milling Ultragrain flour, from Colorado wheat, for the whole wheat pizza crust. Stan Herd, a well-known earthworks artist was engaged to create the field art. The project required 600 hours of work over a three-week period. He made the pepperonis from red mulch, green peppers from corn stalks, black olives from black mulch and cheese from harvested wheat. "We think the crop circle is a perfect visual for communicating Papa John’s use of 100% whole grains to make our new whole wheat crust pizza," said Bill Van Epps, Papa John’s president, U.S.A. "We’re very proud to be the first pizza company to offer a whole wheat crust pizza nationwide." As an introductory promotion that also appeared to celebrate the date, Papa John’s offered its whole wheat crust pizza for $8.88 Aug. 7-8.