Starbucks, Pepsi and Unilever partner for Tazo tea
August 20, 2008
by FoodBusinessNews.net Staff
SEATTLE — Starbucks Coffee Co., PepsiCo, Inc. and Unilever have announced a licensing agreement for the manufacturing, marketing and distribution of Starbucks’ ready-to-drink Tazo Tea.
"By joining forces with the Pepsi/Lipton Tea Partnership, we’re tapping into a long history of innovation and expertise in the manufacturing, marketing and distribution of refreshment beverages," said Gerry Lopez, president of global consumer products, food service and Seattle’s Best Coffee. "This move puts us in a prime position to take our successful Tazo bottled tea business to an even higher level."
Tazo’s R.-T.-D. line will be integrated with the Pepsi/Lipton Tea Partnership, which will expand the joint venture between PepsiCo and Unilever.
"As the leading marketer of tea beverages in the world, we’re always looking for opportunities to bring our global expertise to more tea lovers," said James Wong, vice-president of business development for Unilever Americas. "We’re really excited about this opportunity to expand the Pepsi/Lipton Tea Partnership and enter into this agreement with Starbucks, whose brands and mission we genuinely admire."