Ashworth to v.p. of consumer engagement at Dunkin'
September 16, 2008
by FoodBusinessNews.net Staff
CANTON, MASS. — Dunkin’ Donuts has named Cynthia Ashworth to the position of vice-president of consumer engagement.
Ms. Ashworth will be responsible for all company consumer messaging, which includes advertising, media, interactive marketing and in-store retail. She was most recently senior vice-president of marketing for the Oxygen Network.
"Cynthia has a terrific track record for driving business results in wide-ranging categories," said Frances Allen, brand marketing officer. "We’re thrilled to have such a seasoned integrated marketing executive come aboard during this exciting time for Dunkin’ Donuts."