Bruegger's sales climb 11% in Q2

by Eric Schroeder
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BURLINGTON, VT. — Bruegger’s Enterprises, Inc. said second-quarter system-wide sales totaled $46,140,000, up 11% from $41,460,000 for the same period in 2007. Revenue for comparable sales grew 2.9% at company locations and 3.1% system-wide for the second quarter ended July 8, the company said.

"Bruegger’s solid performance during a challenging second quarter directly relates to what we offer our guests and how well it resonates with them," said James J. Greco, chief executive officer.

According to Bruegger’s, sales during the quarter were negatively affected by flooding in Iowa that closed three bakeries and a Michigan bakery closed due to fire.

During the second quarter, Bruegger’s introduced several new menu items, including a tossed-for-you Turkey Apple Club Salad; Brrrueggaccino, a new creamy blended frozen coffee drink; and, the Very Veggie and Cheddar Omelet Sandwich, a new hot-from-the-oven meal combining tomatoes, onions, red peppers and scallions and cheddar cheese that may be topped with bacon, ham or sausage.

Also during the second quarter, Bruegger’s opened a corporate bakery in Haverford, Pa., as well as a franchise-operated bakery in Agoura Hills, Calif., bringing the total to 280 bakeries in 22 states and the District of Columbia. New bakery expansion will continue throughout the year in existing markets across the country with 14 bakeries set to open in the third quarter, the company said.

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