Burger King adds onion rings to snack line
September 19, 2008
by FoodBusinessNews.net Staff
MIAMI — Burger King Corp. has announced it is adding onion rings to its line of branded Burger King snacks.
The onion rings are available in single-serving sizes of 0.75-oz bags and 1.125-oz bags in vending machines, 2-oz bags in convenience stores and 3-oz bags in grocery stores. In addition, 9- and 12-oz bags and variety packs will be available in club stores and other outlets this fall.
"During concept testing, onion rings continually received high ratings from consumers," said Russ Klein, president of global marketing, strategy and innovation for Burger King. "The popularity of our onion rings menu item translated to this new snack product. The familiar flavor profile of onion rings rounds out the snack line as we begin to distribute the snacks internationally."
The onion rings join Burger King’s other potato snacks. The Inventure Group manufacturers the snacks and is expanding international distribution.