ConAgra launches Banquet Select Recipes line
September 23, 2008
by Eric Schroeder
OMAHA — ConAgra Foods, Inc. has introduced a new line of frozen meals under the Banquet brand that the company sees as an inexpensive option for families looking for flavorful and convenient meal solutions.
The line, Banquet Select Recipes, will be priced around $1.50 and will be available in seven varieties: Chicken Parmesan, Classic Fried Chicken, Enchilada Combo Meal, Herb Grilled Chicken Breast, Home-Style Pot Roast, Slow Cooked Beef and Smothered Burrito.
In launching the product line, ConAgra has partnered with country music artist and mother of two Lee Ann Womack.
"As a mom, my No. 1 priority is taking care of my family," Ms. Womack said. "That’s why I’ve partnered with Banquet to ensure that moms everywhere know that they don’t have to sacrifice taste and quality when living on a budget. With new Banquet Select Recipes, moms can provide their families with a variety of complete, wholesome meals that bring something special to the dinner table every day for only around $1.50."