Dawn Food introduces Disney sponge cakes
September 12, 2008
by FoodBusinessNews.net Staff
JACKSON, MISS. — Dawn Food Products, Inc. is introducing Disney Sponge Cakes. The new products are fortified with calcium and come in three varieties: Disney Princess Golden Sponge Cakes, Disney Racing Golden Sponge Cakes and Disney Racing Chocolate Sponge Cakes.
"We work hard to respond to shifting consumer tastes and address the rising demand for products that are better for you," said Schryse Williams, vice-president of consumer brands for Dawn Food. "Working with Disney Consumer Products on this new line is a great opportunity to satisfy consumer demands and create a product that kids will enjoy and one that parents will approve."
The cakes will range in price from $1.99 to $2.49, and consumers may choose between golden sponge cake with crème filling or a chocolate sponge cake with crème filling. The cakes are also 100 calories each and have no trans fat.