Detour introduces Lean Muscle bar
September 10, 2008
by FoodBusinessNews.net Staff
MINDEN, NEV. — Forward Foods, L.L.C. has added the Detour Lean Muscle bar to its line of energy bars.
"Our consumer research shows that many serious athletes consider building lean muscle mass to be the next level of physical achievement, and they’re looking for a protein bar to help them reach that goal," said Patrick Muldoon, chief executive officer of Forward Foods, which owns Detour. "The Detour brand is known for providing high performance protein and great taste, so a premium bar that also provides vitamins, minerals and healthy fats should really connect with consumers and is a great addition to the Detour product line."
The bar has 32 grams of protein, 350 calories, is fortified with 20 vitamins and minerals and has omega-3 fatty acids. It is designed to help athletes build and maintain lean muscle mass.
Detour Lean Muscle initially will be available in the Cookie Dough Caramel Crisp flavor and found at health and fitness retailers and on-line at www.detourbar.com.