Fresh & Easy expanding private label line
September 11, 2008
by FoodBusinessNews.net Staff
EL SEGUNDO, CALIF. — Fresh & Easy Neighborhood Market has announced it will introduce more than 200 new private label products by the end of the year.
"People increasingly want food that is more like what they would make in their own kitchens," said Tim Mason, chief executive officer. "At Fresh & Easy, we are able to offer fresh, wholesome products at incredible prices without the additives and preservatives they don’t want. Our products are a win-win for customers."
The vast majority of Fresh & Easy’s customers say private label products are one of the main reasons they shop at the stores. Some of the products Fresh & Easy plans to introduce include vegetable curry with brown rice, mushroom stroganoff, chicken parmesan with linguine, broccoli and cheese soup, shrimp alfredo, orange chicken and organic honey.