Heinz introduces Ore-Ida Steam n' Mash potato line
September 16, 2008
by FoodBusinessNews.net Staff
PITTSBURGH — Heinz is introducing Ore-Ida Steam n’ Mash potatoes, which are ready in no more than 15 minutes.
The potatoes are already scrubbed, peeled and chopped and only require being steamed in the microwave for 10 minutes and the addition of milk and butter.
"We take great pride in bringing a new aspect of convenience to a nourishing, homemade food families love but often find too time-consuming to make from scratch," said Wendy Joyce, director of marketing for Ore-Ida. "Whether chunky or smooth, or in your family’s favorite recipe, Steam n’ Mash potatoes offer a convenient way to make your own favorite homemade mashed potatoes in a fraction of the time so you can spend less time in the kitchen and more time with your family at the dinner table."
The potatoes are available in four varieties: cut russet, three-cheese, garlic seasoned and sweet potatoes.