Kroger bread features CoroWise
September 09, 2008
by Eric Schroeder
MINNEAPOLIS — The Kroger Co. announced it has introduced a new line of bread featuring the CoroWise Naturally Sourced Cholesterol Reducer brand of plant sterols from Cargill.
The new Kroger Active Lifestyle bread, which currently is available in honey oat and whole grain bread and 100% whole wheat bread, will be available in a total of six varieties. The other four varieties are: multigrain with brown rice; 5 seed whole grain; whole grain white; and whole grain high fiber. The bread will be available at select locations in Ohio, Michigan, Indiana, Kentucky, Georgia and Virginia.
The introduction of the bread follows the launch last year of Kroger’s Active Lifestyle fat-free milk with CoroWise cholesterol reducers.