Mars to launch new nutrition labeling

by FoodBusinessNews.net Staff
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HACKETTSTOWN, N.J. — Mars, Inc. is implementing Guideline Daily Amount nutrition labeling on all its products. The new label is called "What’s Inside" and will help consumers locate key nutrition information.

"By providing clear, concise and understandable information to consumers about what’s inside all of our products, we will help them to make informed decisions about the foods they eat," said Bob Gamgort, president of Mars North America.

The new labels will be rolled out in December and be on all Mars products by the end of 2010. Mars is also the first confectionery company in the United States to voluntarily implement such nutrition labeling.

Mars also conducted research this year to determine the style and design for the label that would appeal most to consumers.

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