O.T.A. names executive director
September 22, 2008
by Jeff Gelski
GREENFIELD, MASS. – The Organic Trade Association has named Christine Bushway as executive director. Most recently Ms. Bushway served as director of state programs for the American Egg Board to enhance national promotion of the Incredible Edible Egg consumer awareness campaign. She takes over at the O.T.A. for David Gagnon, who has served as interim executive director since July 1.
Ms. Bushway has owned an advertising, public relations and marketing strategies agency focused on food and agricultural clients and issues. Her clients have included the American Egg Board, the Pennsylvania Beef Council, Radlo Foods, the New England Brown Egg Council, Great River Cooperative, Texas Peanut Producers Board, PennAg Industries Association, the New Hampshire Apple Growers and the New Hampshire Audubon Society.
Ms. Bushway received a bachelor’s of science degree from the College of Life Science and Agriculture at the University of New Hampshire. She has worked as a chief executive officer for an agricultural trade association, as a Washington lobbyist representing the egg industry and as a spokesperson on issues ranging from nutrition to food contamination and production.
"Her passion for this opportunity, combined with her outstanding leadership skills, association experience and great energy will help the O.T.A. move to the next level," said Julia Sabin, president of the board of directors for the O.T.A., based in Greenfield.
Ms. Bushway said, "I am very excited to be serving as the new executive director of the Organic Trade Association and am looking forward to working hard at contributing to strengthen the integrity of organic while enhancing the business climate for those companies meeting the increasing demand for organic."
Ms. Bushway becomes the third full-time executive director for the O.T.A. Katherine DiMatteo served as executive director from 1990 to 2006 before Caren Wilcox took over. The O.T.A. is a business association for organic agriculture and products in North America, and it has 1,700 members.