Pepperidge Farm unveils line of breakfast foods

by FoodBusinessNews.net Staff
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NORWALK, CONN. — Pepperidge Farm on Sept. 19 announced the launch of a new line of breakfast baked foods that includes three bread and two bagel varieties. The line will be sold under a Pepperidge Farm Fruit & Grain banner.

The bread varieties include cranberry orange, apple pomegranate, and blueberry acai, and the bagel choices are cherry pomegranate and cranberry blueberry.

"People are continuously seeking variety at mealtime, especially breakfast, but they also want foods that offer great taste, nutrition and convenience," said Tim Hassett, general manager, Pepperidge Farm. "Our new Fruit & Grain breads and bagels provide the perfect harmony of great taste and nutrition."

Pepperidge Farm said the new products contain both whole grains and fruit. A slice of the Fruit & Grain bread contains half a serving of whole grains while a bagel contains a full serving. The bread contains 100 calories or fewer per slice while the bagels contain 170 or fewer. The company said the 170 calories are less than most pre-packaged bagels.

Servings contain at least 3 grams of fiber, are a good source of calcium and are made with flaxseed and are a source of omega-3 fatty acids.

The new products became available Sept. 19 at supermarkets, grocery stores and mass merchandisers in the Northeast and the South with a suggested retail price of $4.29.

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