Ruiz Foods introduces El Monterey Chimi Rolls
September 04, 2008
by FoodBusinessNews.net Staff
DINUBA, CALIF. — Ruiz Foods has introduced El Monterey Chimi Rolls, which are 4-oz chimichangas. The rolls come in two flavors — spicy steak, potato and cheese; and chicken, green chili and cheese — and are being introduced in the convenience store and food service channels.
"Our El Monterey Chimichangas have been one of our most popular retail products since they were introduced in the early 70s," said Bryce Ruiz, president and chief operating officer of Ruiz Foods. "That is why they were a natural consideration for hot case innovation as we responded to the consumer’s desire for quality, authentic Mexican flavors that offer dash board friendly dining."