Sara Lee acquires Brazilian coffee business

by Staff
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DOWNERS GROVE, ILL. — Sara Lee Corp. has signed an agreement to acquire Café Moka, a family-owned coffee business located in São Paulo, Brazil. Terms of the transaction, which is expected to close in October, were not disclosed.

Café Moka’s largest brand is the mainstream brand Moka, while the smaller Jaragua brand focuses on the economy segment of the market. The company serves more than 4,000 small and medium retail customers through a direct distribution system. The company had total sales in 2007 of approximately $65 million.

Sara Lee already is a leader in the Brazilian coffee market through its Pilao, Caboclo, Café do Ponto, Uniao and Seleto brands.

"With the acquisition of Café Moka, we will complement and strengthen our position in the Brazilian coffee market, particularly in the important São Paulo area, where the company is located," said Frank van Oers, chief executive officer of Sara Lee’s international beverage and bakery business. "The company has a very well-established direct sales and distribution system for the growing small and medium trade segment, with ample expansion opportunities."

Sara Lee said the transaction also includes a green coffee processing plant that the company said will provide access to the coffee farmers in Brazil’s main coffee growing state Minas Gerais and will help to advance the company’s sustainable coffee program."

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