Yum! to raise, donate $80 million to help fight hunger
September 25, 2008
by Eric Schroeder
LOUISVILLE, KY. — Yum! Brands on Thursday unveiled plans to raise and donate $80 million during the next five years as part of the Clinton Global Initiative to help the World Food Programme (W.F.P.) and other organizations provide food for children in developing countries. In addition, Yum! pledged over the next five years to donate 20 million hours of hunger relief volunteer service in the communities in which it operates; $200 million worth of its prepared food to hunger agencies in the United States and use the company’s marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.
Yum! said it will raise the funds through its Yum! Brands World Hunger Relief campaign, the world’s largest private sector hunger relief effort to help end world hunger.
"Hunger is unacceptable," said David C. Novak, chairman and chief executive officer of Yum! Brands. "As a society, we should not and can not tolerate the fact that nearly 925 million people are starving and go to bed hungry every day. As the world’s largest restaurant company, we believe it is our privilege and responsibility to find a meaningful solution to this critical problem."
Last year, Yum! launched its first global effort (World Hunger Relief Week), which raised $16 million in one week for the W.F.P. and other hunger relief agencies.
Yum! said that during this year’s campaign it plans to generate the equivalent of nearly $50 million in awareness of the hunger issue through television and print advertising, public service announcements, public relations, web-based communications and in-restaurant posters and signage.