AppleBoost introduces energy snacks

by Eric Schroeder
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CHURBUSCO, N.Y. — AppleBoost Products, Inc. is introducing AppleBoost energy snacks into the mainstream market in time for Halloween. The energy snacks originally were developed for athletes and given to the U.S. Olympic team this summer.

"The only way we’re going to reverse obesity trends is to start with children," said Dave Copeland, president of AppleBoost. "And the only way kids are going to choose healthy foods over sweet or salty snacks is to make ‘health’ taste good. We’ve managed to do that with a portable fruit snack loaded with antioxidants that tastes good chilled, frozen or at room temperature. In fact, we think we’ve come up with a snack kids would love to get on Halloween."

AppleBoost energy snack tubes have organic applesauce pasteurized with high pressure to preserve flavor and nutrients. Dried apple peel powder is then blended back into the applesauce.

The snacks come in squeezable and freezable 32-gram packaging and are 30 calories each. The product comes in mango peach and wildberry flavors. AppleBoost is currently only available in bulk, and a mixed case of 72 snack tubes is priced at $44.92.

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