Burger King to introduce the Whopper Bar
October 08, 2008
by FoodBusinessNews.net Staff
MIAMI — Burger King Corp. announced plans to open the first Whopper Bar at Universal CityWalk in Orlando, Fla. next spring.
The concept for the Whopper Bar was first announced last March and will have a smaller footprint, a modern look and feel, and a Whopper topper area so customers may customizer their orders, Burger King said.
"The Whopper Bar concept is ground-breaking for Burger King Corp. because it allows us to tap into new channels and reach customers in places where we traditionally found it difficult to operate," said Chuck Fallon, North American president for Burger King. "By signing the agreement to open the first Whopper Bar, we are blazing a new path for the company."
The company plans on opening several Whooper Bars during the next six to 12 months with the menu focusing on the Whopper sandwich and special renditions of the sandwich.