Coca-Cola to place calorie count on front-of-pack

by Staff
Share This:

ATLANTA — Coca-Cola North America announced it is planning to place calories-per-serving and servings-per-container information on the front of all packages in its U.S. beverage portfolio.

"We view our label as a powerful tool for education, an opportunity to communicate with consumers every time they choose one of our products at the store or have a Coca-Cola beverage on their table," said Celeste Bottorff, vice-president of Living Well, a Coca-Cola initiative. "We listen to what consumers tell us they want, respond creatively and encourage everyone to make informed decisions about what they drink, choices that reflect a sense of balance and moderation. It’s part of our ‘Live Positively’ philosophy."

The new label will begin appearing on packages next year. Last year, Coca-Cola began including caffeine-content information on the labels of products with added caffeine.

The Live Positively philosophy at Coca-Cola is designed to boost consumer-focused programs, products and packaging and efforts to help the environment.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.