Coca-Cola to place calorie count on front-of-pack

by Staff
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ATLANTA — Coca-Cola North America announced it is planning to place calories-per-serving and servings-per-container information on the front of all packages in its U.S. beverage portfolio.

"We view our label as a powerful tool for education, an opportunity to communicate with consumers every time they choose one of our products at the store or have a Coca-Cola beverage on their table," said Celeste Bottorff, vice-president of Living Well, a Coca-Cola initiative. "We listen to what consumers tell us they want, respond creatively and encourage everyone to make informed decisions about what they drink, choices that reflect a sense of balance and moderation. It’s part of our ‘Live Positively’ philosophy."

The new label will begin appearing on packages next year. Last year, Coca-Cola began including caffeine-content information on the labels of products with added caffeine.

The Live Positively philosophy at Coca-Cola is designed to boost consumer-focused programs, products and packaging and efforts to help the environment.

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