General Mills launches Fiber One pancake mix
October 02, 2008
by Eric Schroeder
MINNEAPOLIS — General Mills, Inc. continues its expansion of the Fiber One brand with the launch of Fiber One Complete Pancake Mix. The new pancake mix contains 5 grams of fiber per serving, or approximately 20% of the recommended daily value, as well as 10 grams of whole grain per serving.
"People often associate eating fiber with bland-tasting, coarse products, but Fiber One is changing this perception," said Dan Raynak, marketing manager for General Mills. "It’s the perfect way to show the whole family that fiber can be a flavorful delight."
Fiber One Complete Pancake mix, which is 28.3 oz per package, retails for $3.49 and is available nationwide.