General Mills launches Fiber One pancake mix

by Eric Schroeder
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MINNEAPOLIS — General Mills, Inc. continues its expansion of the Fiber One brand with the launch of Fiber One Complete Pancake Mix. The new pancake mix contains 5 grams of fiber per serving, or approximately 20% of the recommended daily value, as well as 10 grams of whole grain per serving.

"People often associate eating fiber with bland-tasting, coarse products, but Fiber One is changing this perception," said Dan Raynak, marketing manager for General Mills. "It’s the perfect way to show the whole family that fiber can be a flavorful delight."

Fiber One Complete Pancake mix, which is 28.3 oz per package, retails for $3.49 and is available nationwide.

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