Jimmy Dean introduces Breakfast Entrees
October 21, 2008
by FoodBusinessNews.net Staff
DOWNERS GROVE, ILL. — Jimmy Dean has introduced Jimmy Dean Breakfast Entrees, which are meal options with a breakfast item and two sides.
The line includes two sandwich varieties — sausage and cheese on a croissant or ham and cheese on a croissant — as well as scrambled eggs and cheese with either sausage or bacon. Each meal comes with a side of diced apples and hash browns.
"No matter how jam-packed the morning gets, every family deserves to start the day with the satisfaction of a warm, hearty breakfast," said Andy Callahan, vice-president of breakfast and snacking for Sara Lee North American Retail. "With the introduction of Jimmy Dean Breakfast Entrees we are excited to bring a delicious, balanced three-minute meal to the breakfast table while eliminating the hassle of preparation and the messy cleanup."
The new products will be available in the frozen food section for a suggested retail price of $2.99.