Kellogg seeks ideas
October 09, 2008
by FoodBusinessNews.net Staff
BATTLE CREEK, MICH. — Kellogg Co. has launched a Web site — www.kelloggsgreatideas.com — to encourage the submission of ideas for new technologies and partnership opportunities.
"When it comes to innovation, one of our guiding principles is that ‘ideas come from anywhere, always,’" said Jim Melluish, director of marketing for Kellogg open innovation team. "With this Web site we can do an even better job of connecting external ideas and opportunities with the Kellogg teams who can drive them."
Specifically, Kellogg is looking for new food, packaging or processing technologies as well as partially or fully developed new products and innovation collaboration opportunities. All proposals will receive a response within six to eight weeks. The site also provides a way for consumers to submit their own suggestions for new products or product improvements.