KIND Plus wins new product award at Expo East
October 22, 2008
by FoodBusinessNews.net Staff
NEW YORK — KIND Plus was awarded "Best New Product" at the Natural Products Expo East convention in Boston. Specifically the Mango Macadamia flavor of KIND Plus was the winner.
"Considering how many products were under consideration, we’re both thrilled and humbled," said Daniel Lubetzky, founder and chief executive officer of PeaceWorks Holdings, makers of the KIND bars. "It’s an incredible honor to have the industry leaders single out a KIND snack as the best new food product at a show as large as Expo East."
The KIND Plus line includes other flavors such as cranberry and almond, almond and cashew, and passion fruit macadamia.