Monterey Mushrooms introduces Sun Bella line
October 14, 2008
by FoodBusinessNews.net Staff
MONTEREY, CALIF. — Monterey Mushrooms, Inc. has launched the Sun Bella brand, which are fresh mushrooms that provide 100% of the recommended daily intake of vitamin D in a 3-oz serving.
The high levels of vitamin D in the mushrooms are possible through a special sun ripening process through which the mushrooms are exposed to ultra violet light. This process does not use any additives, supplements or chemicals and leads to stable levels of vitamin D.
"The arrival of mushrooms as a very low-calorie option for vitamin D supplementation heralds a giant step in the prevention of osteoporosis and other vitamin D related conditions," said Walter Newman Jr., adjunct associate professor of medicine at Stanford University. "Increasingly, Americans are avoiding direct sun exposure and are applying sunscreen to minimize skin wrinkling and skin cancers. The downside to these skin-smart behaviors may be decreased active levels of vitamin D. Highest risk individuals for low blood levels of vitamin D are those in northern latitudes, children, seniors and those who spend little time outdoors."
Sun Bella brown and white button mushrooms will be packaged in 10-oz re-sealable bags beginning late this month. There are also the Sun Grill-A-Bella varieties, which feature sliced portabella mushrooms and portabella caps in 8-oz tray packs.