Popeyes introduces 'Big Easys' options to menu
October 27, 2008
by FoodBusinessNews.net Staff
ATLANTA — Popeyes Louisiana Kitchen has introduced "Big Easys" as a new menu platform. The new line includes the Big Easy Chicken Bowl and the Big Easy Chicken Sandwich.
The chicken bowl has red beans and rice as well as pulled chicken and Cajun gravy. It is available for a limited time for $3.49. The Chicken sandwich is served on diamond-shaped bread with Popeyes’ delta sauce.
Popeyes also recently introduced Louisiana Travelers in Louisiana Nuggets and Louisiana Tenders varieties as well as Popeyes Big Deals in Loaded Chicken Wrap, Delta Mini, and Chicken Biscuit varieties.
In the last 90 days, Popeyes has launched three new menu platforms and seven new products as well as a new logo, tagline, advertising and menu boards.