Sara Lee invests in coffee facilities in The Netherlands
November 06, 2008
by Eric Schroeder
UTRECHT, THE NETHERLANDS — Sara Lee Corp. said it will invest $80 million in its coffee extraction capacity at its facilities in Joure, The Netherlands, over the next two years. According to Sara Lee, the move will expand the plant’s capacity for producing instant coffee and liquids by 50%.
The new plant is expected to be fully operational in 2010 and will then produce instant coffee for the United Kingdom, Australia, Russia, and Poland, among other countries, as well as liquid coffee for the international out-of-home market.
"I am thrilled to announce this investment," said Frank van Oers, chief executive officer of International Beverage at Sara Lee. "We have ambitious plans in place in many growth markets worldwide, and this investment will enable us to realize our growth plans."
Sara Lee’s instant coffees are sold in stores globally under brands such as Moccona, Marcilla and Douwe Egberts. Its liquid coffee, or Cafitesse, focuses on the out-of-home market with key brand names such as Douwe Egberts, Maison du Cafe, Marcilla, and Merrild.