Sara Lee kicks off whole grain video contest
September 02, 2008
by Eric Schroeder
DOWNERS GROVE, ILL — Sara Lee today kicked off its Sara Lee Soft & Smooth "Lunchtime is Showtime" video contest.
The contest, which is being held as part of the company’s partnership with the Walt Disney Co.’s "High School Musical 3: Senior Year," asks school-aged children to create a video that encourages their peers to eat whole grain bread.
The students with the winning entries will receive a visit to their school by Corbin Bleu and Justin Martin from Disney’s "High School Musical 3: Senior Year" to serve lunch and a $25,000 grant for their school.
"One of the best ways to interest kids in nutrition is to make it fun and enjoyable," said Tim Zimmer, vice-president of Sara Lee Fresh Bakery. "The Sara Lee Soft & Smooth ‘Lunchtime is Showtime’ video contest is a great way for moms and kids to learn about eating more whole grains and have a lot of fun in the process. We hope kids will discover nutrition can be fun and delicious as they head back to school."
The contest runs through Nov. 7.