World Food Program honors DSM

by Jeff Gelski
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HEERLEN, THE NETHERLANDS — The United Nations’ World Food Program (W.F.P.) has awarded a 2008 ICIS Innovation Award for Best Business Innovation to Royal DSM n.v. and the W.F.P. for the MixMe micronutrient powder. A joint initiative between DSM and the W.F.P. developed MixMe sachets to provide people in developing countries with micronutrients that may be mixed with food at home.

MixMe sachets will reach more than 250,000 people in Nepal, Kenya and Bangladesh this year. The W.F.P. and DSM plan to eventually reach millions. More than 1.1 million children deaths a year are attributed to deficiencies in vitamin A and zinc.

"For just 2.5 U.S. cents per child per a day, we can save countless children’s lives by giving them essential vitamins and minerals," said Martin Bloem, chief of nutrition for the W.F.P. "But it’s more than that. Recent evidence shows that micronutrient deficiency in the first 24 months of life can have irreversible effects on intellectual and physical development.

"With the MixMe powder, we can help children fulfill their potential and help build a brighter future for entire communities."

DSM, based in The Netherlands, became an official partner of the W.F.P. in March 2007.

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