Yum! Brands to post calorie info on menu boards
October 01, 2008
by FoodBusinessNews.net Staff
LOUISVILLE, KY. — Yum! Brands, Inc. has announced its Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John Silver’s and A&W All-American Food restaurants will begin posting calorie information on menu boards in company-owned restaurants.
The calorie information will be based on individual serving sizes and phased onto menu boards starting this year and completed by January 2011. The company said franchise restaurants are encouraged to do the same.
"We believe we have a continued responsibility to offer ‘better-for-you’ options, educate consumers about the foods they eat and promote exercise so they can maintain a balanced lifestyle," said Jonathan Blum, chief public affairs officer for Yum! Brands. "Our customers have told us they would find calorie information useful along with other nutritional information we make accessible in restaurant brochures and on our web sites. We now call on the U.S. Congress to enact federal legislation that would create uniform menu board guidelines for all who sell prepared food so there is a consistent way to educate the public about the nutritional value of the food they eat."
In addition, the company announced it will not advertise its products on television programs specifically aimed at children under 12 years old. It is also launching on-line exercise programs.