Bellisio Foods, Joy of Cooking introduce product line
November 04, 2008
by FoodBusinessNews.net Staff
MINNEAPOLIS — Bellisio Foods, Inc. and the Joy of Cooking cookbook have partnered to create a line of gourmet frozen meals that carry the Joy of Cooking brand name.
The product line has 22 side dishes, main dishes, vegetables and bread. The products have no trans fat, no artificial ingredients and most are preservative free.
Entrees include Roasted Herb Chicken, Zesty Italian Sausage Pomodoro, Vegetable Lo Mein and Meat Lovers Meat Lasagna. Sides include Roasted Red Potato Halves and Bite Sized Baked Potatoes; vegetable selections include Tender Asparagus and Bite Sized Carrots; and the breads include Mini French Baguettes.
"Our Joy of Cooking line provides busy families with so many options to create an easy weeknight meal or a special themed family dinner," said Maris Ehlers, vice-president of new products and ventures at Bellisio Foods. "When creating this new food brand, we heard from busy moms that the part of cooking they really love involves the aroma and the feeling of care giving. It’s not the chopping and the peeling, the prepping and the clean up. We’ve taken all those pieces away and left the joyful part."
The prices for the products range from $2.99 to $8.99.